C3: Experiential Tourism Tour Operations

This program focuses on experiential tourism and the transformative impact of technology. It is designed to help learners understand the fundamentals of experiential tourism, the role of artificial intelligence and the importance of building engaging and sustainable experiences. The program is structured into five distinct modules:

Module 1: Introduction to the Tourism Industry provides an overview of the tourism industry, including basic concepts such as the classification and the types of tourism, as well as the products and services it encompasses. The module also explores tourism’s impacts, market segmentation, tourist motivations, and the principles of ethical and sustainable tourism.

Module 2: AI in Tourism-Transforming the Experience focuses on the role of artificial intelligence in the tourism industry. It examines how AI transforms customer experiences, operational efficiency, and marketing strategies, alongside the challenges and ethical considerations AI brings to the industry.

Module 3: Fundamentals of Experiential Tourism focuses on experiential tourism, a sector that emphasizes meaningful, immersive experiences. This module explores how experiential tourism contributes to local economies, encourages community engagement, and promotes environmental sustainability. The module also addresses visitor engagement strategies and explores the different segments of experiential tourism, such as culinary, rural and adventure tourism.

Module 4: Experiences Design and Management is all about the creation and management of tourism experiences. From product fundamentals to market research and experience design, this module provides practical insights into what makes a tourism experience successful. This module also explores the integration of digital tools and sustainable practices into tourism offerings, to create modern, eco-conscious tourism products.

Module 5: Experiential Tourism Marketing is designed to help learners understand experiential marketing strategies. It will focus on the key elements in developing effective marketing, including audience analysis and market segmentation. The various digital marketing tools and the development of a 360° marketing plan will also be covered, helping learners to develop practical marketing skills.

By completing this program, you’ll be equipped with the tools you need for a successful career in the tourism industry.